Whiteflash Names Necklace Design Dreams of Africa(TM) to Honor New Charity Partner

On Friday, September 15, 12 Nobel Peace Prize winners gathered in Denver, Colorado to voice their desire for the building of education and peace in impoverished and war-torn areas of the world. This was the largest-ever gathering of Nobel Laureates on US soil. Luminaries such as the Dalai Lama and Archbishop Desmond Tutu attended to speak out against global conflicts and increased military spending at the expense of human health and welfare, especially children’s rights. As a part of this momentous conference, Debi Wexler, CEO of the premier online diamond retailer Whiteflash.com, presented the new Dreams of Africa(TM) pendant to WCCCI founder Betty Williams, a 1976 Nobel Peace Prize winner, to support the company’s commitment to providing safe havens and educational opportunities for children.

Signifying the beginning of a charitable partnership between the two organizations, 100% of the sales proceeds of this $4,400 conflict-free diamond pendant necklace will be donated to the WCCCI in the creation and support of learning centers to provide a second chance for children to be educated about peace.

“Our Dreams of Africa are not for partial peace. They are for total peace,” Wexler said. “Betty and I are aligned in our vision to build safe and nurturing environments for children who need a second chance in life. If we start teaching peace at the beginning of these young children’s education, we will help these children to shine like brilliant diamonds for the world.”

Specifically, Whiteflash.com will focus on efforts to help children who have suffered from conflicts in Sierra Leone, Liberia and other African countries. Conflict or “blood” diamonds are illicitly smuggled diamonds, the sales of which are used to finance wars against countries’ legitimate governments.

“We need consumers to understand that there is a huge difference between blood diamonds and conflict-free diamonds,” said Wexler. “Not all diamonds are ill-gotten. When diamond mining is undertaken in the correct manner, without child labor or government conflict, the profits build infrastructure and serve as a source of livelihood for hundreds of thousands of people. As a socially responsible design company in the diamond industry, we believe it is our duty to support children who have suffered under blood diamond conflicts and to create awareness in order to combat such illicit diamond trade.”

In coming months, Whiteflash.com and WCCCI will work to establish the first center for learning, headquartered in Italy, with the purpose of providing scholarships for children from Sierra Leone and other African countries, and to instill values of peace and understanding during these children’s’ early education. Land has already been donated by the Italian government to start these centers until hot spots of conflict stabilize in vulnerable areas of Africa. Whiteflash.com and WCCCI will also work to develop a web site that features the Dreams of Africa(TM) pendant as well as information on the largely-successful United Nations resolution, the “Kimberly Process,” which uses rigorous tracking to ensure that illegal blood diamonds are not available for sale around the world.

Hollywood Couple, Adrianne Curry and Christopher Knight,

Thu, 25 May 2006, 23:26:00 EST
Edited by Christopher Laird Simmons

HOUSTON, TX – May 25 Whiteflash.com custom designed one-of-a-kind wedding

bands for the upcoming nuptials of Adrianne Curry, winner of America’s Next Top Model, and

Christopher Knight, of Brady Bunch fame. The two met on the set of VH1’s Surreal Life last year and

have been heading toward wedded bliss ever since. Whiteflash.com, a diamond and jewelry e-boutique,

was heralded by Kiplinger’s Magazine as “Lord of the Online Rings.” The company’s world-renowned

jewelry artisans handcrafted the famous couple’s wedding bands.

“We wanted to create something for them that is truly show stopping. For Adrianne, it was important

that we design a unique band that complements her engagement ring,” says Debi Wexler, co-founder

and CEO of Whiteflash.com. Wexler and Brian Gavin, a 5th generation expert diamond cutter from

South Africa, embarked on the e-diamond business together in 2000 and have since grown the company

to a global customer base.

Working one-on-one with the couple by phone and via email, designers created a simplistic design

for Knight – a 3.5 mm half round band cast in 950 platinum. For Curry, it is a curvaceous (950

platinum) design that plays up to her engagement ring from the Sirena Collection by Merit Diamonds.

Curry, now a noted fashionista who models for the likes of Macy’s, Merit Diamonds, Famous Stars and

Straps, and Ed Hardy, amongst numerous others says, “I was amazed by the clarity of the diamonds

and originality of the designs Whiteflash.com shared with me. It was difficult to narrow it down to

just one!” Whiteflash.com sent several samples to the soon-to-be Mrs. Knight to show the company’s

capability in custom designed settings and the sparkle emitted from the company’s a ‘A Cut Above’

diamonds.

“Our customers typically are ‘wowed’ by the quality of our diamonds,” says Wexler, “because they

simply out-sparkle the competition.”

Just which design made the final cut? Spiraling gracefully down the shank of Curry’s band –

measuring 3.8 mm wide at the top and then tapering to 2.5 mm at the base – are six .20 carat ‘A Cut

Above’ diamonds from the company’s exclusive brand of Hearts & Arrows diamonds. “Hearts & Arrows

refers to the pattern seen through the top and bottom of the diamond,” says Gavin, “which signifies

the highest level of cut quality.”

Gavin pioneered the cut of the ‘A Cut Above’ diamond; revolutionary, all 57 facets of an ‘A Cut

Above’ diamond align perfectly to maximize the diamond’s ability to attract and reflect light.

“Light, even diffused by office lighting and soft candlelight, reflects from inside the crown (or

top) of the diamond, from facet to facet, and then out of the crown again,” says Gavin. He adds,

“This is what enables our diamonds to really sparkle.” And for Whiteflash.com’s ‘A Cut Above’

diamonds, sparkle is what they do best.

LOS ANGELES, Calif. /Send2Press Newswire/ — Lucas Design International (www.lucas-design.com), the worlds leading accessories licensing company, has partnered with Rocawear to elevate the premiere streetwear label to the next echelon in fashion.

Caption: Lucas Design to unveil Rocawear Jewelry and Key Chains Photo Caption: Lucas Design to unveil Rocawear Jewelry and Key Chains “In our quest to secure a jewelry partner we wanted to find a company that could not only be consistent with the fashion aesthetic of Rocawear but also provide the quality and distribution that is synonymous with the Rocawear brand,” says Denise Grande, Vice President of Licensing, who negotiated the exclusive 4-year contract with Heather Santana, Vice President of Development for LDI.

“We were looking to target new markets and Rocawear seemed like a perfect fit,” says Heather Santana. “We’re excited about this diverse new line, especially given Rocawear’s prominent reputation in the fashion apparel market.”

LDI will design and produce a series of bold, sophisticated and instantly timeless collections of jewelry, key chains, cufflinks and other must-haves for the Rocawear label.

“The line is diverse going from the clean cuts and pastel colors of the Roc collection to the exotic shapes of the Roc Empress group. All in all they will achieve a single purpose – to provide our savvy, fashion-forward customer with just the right piece of jewelry – or two, or three,” says Rachel Roy, Vice President of Design.